Simple, Clean and Easy To Open We approached the packaging for Windows 7 the same way we approached the product by listening to what our customers told us they wanted: make it a simple clean design, easy to open, and reduce waste. Simple Design Customers told us they liked the big bold Windows logo and how it clearly communicates that its Windows 7. They like larger typefaces to make it easy to read. They also like the background colors for each edition that make it easier to differentiate between Windows 7 Home Premium all the way to Windows 7 Ultimate. In their own words, the clean design gives off a fresh feel. Make It Easy To Open Weve reduced the number of elements in the package down to three: the plastic case, the paper sleeve, and a simple Getting Started Guide. The plastic case opens easily like a standard DVD case and it will have a single easy-to-remove seal at the top - and thats it! Reduce Waste The plastic case protecting the Windows 7 disk is lighter and is recyclable. The packaging itself has a 37% weight reduction and the econometrics score has improved by 50% over its predecessor. Essentially, the packaging is what customers told us they were most interested in picking up to learn more about Windows 7. We hope you do the same. Look for the new Windows 7 packaging to hit this fall!  |
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