Laptop Hunters Success

You?ve probably seen the campaign first hand or mentioned by @stevecla amongst others, but there?s an interesting article on Advertising Age suggesting that they?re having some real impact. From the article: Based on daily interviews of 5,000 people, BrandIndex found the age group gave Apple its highest rating in late winter, when it notched a value score of 70 on a scale of -100 to 100 (a score of zero means that people are giving equal amounts of positive and negative feedback about a brand). But its score began to fall shortly after and, despite brief rallies, hovers around 12.4 today. Microsoft, on the other hand, has risen from near zero in early February to a value-perception score of 46.2. Whadda ya know? Focusing on the obvious stuff like price, options and flexibility actually means quite a lot to people.